Account structure
Campaigns and ad sets consolidated so Meta's algorithm gets enough conversions to learn, instead of budget spread thin across too many audiences.
Home / Facebook & Instagram Ads
PAID SOCIAL MANAGEMENTFacebook & Instagram ads that keep finding new customers
Reach new customers where they scroll, with creative that's tested constantly and budgets that follow results. We manage Meta ads for ecommerce brands and local businesses, and you can see what changed and what it earned in a live report every week.
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9:41●●●
SBSample Brand Co.Sponsored+ Follow
Our best sellers are back for fall. Free shipping on every order this week.
Fall Collection Is Heresamplebrand.coShop now
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Top ads by spend
| Ad | Purch. | ROAS |
|---|---|---|
| Fall Collection · UGC | 112 | 4.59x |
| ★★★★★Reviews · Social Proof | 97 | 5.14x |
| Best Sellers · Carousel | 58 | 3.86x |
| Founder Story · Video | 41 | 2.94x |
Next test
3 new hooks for the Fall Collection UGC video
What's included
Prospecting & retargeting
Broad and interest-based prospecting to find new buyers, plus retargeting for people who visited, viewed products or added to cart.
Creative testing
New hooks, formats and angles tested on a steady cadence. We build static ad concepts and copy from your top performers and work your photos, video and UGC into fresh variations.
Pixel & Conversions API
Purchase and lead events checked end to end, with the Conversions API and event match quality set up so Meta can optimize to real sales.
Budget & scaling
Budget moves based on data, not hunches: scale what's working in measured steps and cut ads that spend without results.
Competitor intel
Regular checks of what competitors are running in the Meta Ad Library, so new tests are informed by what's working in your space.
Who it's for
Ecommerce brands
Shopify and DTC brands that need a steady flow of new customers at a cost per purchase that works for their margins.
Local businesses
Restaurants, studios, retail and service businesses that want to reach people nearby and stay in front of past visitors.
Brands stuck on a plateau
Accounts where results have flattened because the same ads have run too long or spend is split across too many ad sets.
Every dollar, in one report
You shouldn't have to wait for a monthly call to find out what's working. Every client gets a login to the Cherry Lane reporting portal.
- A live dashboard with spend, results and targets
- A downloadable weekly recap deck with the changes we made
- Ask AI: plain-English answers about your own numbers
12+years in paid ads
$100M+in ad spend managed
Weeklyrecaps and optimizations
How we work
The same battle-tested process for every client, from the first call to weekly optimizations.
1
Strategy call
A free 30-minute call to learn your business, goals and what you're running today.
2
Plan & forecast
A plan with targets, budget and timeline, so everyone agrees on what success looks like.
3
Connect & build
We connect your accounts and tracking, build or restructure campaigns and set up your reporting.
4
Report & optimize
Weekly optimizations toward the KPIs that matter, with every change and result in your report.
Frequently asked questions
How much should I spend on Facebook and Instagram ads?
It depends on your price point and goals. Meta's algorithm learns best when an ad set gets around 50 conversions a week, so we size the budget and account structure around that and recommend a starting point on your strategy call.
Do you create the ads?
We create static ad concepts and ad copy built from your best performers and the competitive landscape, and we work with your photos, video and UGC to build new variations. If you have a creative team, we'll brief them on what to test next.
How often do you refresh creative?
We test new creative on a steady cadence and watch frequency and cost per result for signs of fatigue, so new ads are ready before the current ones wear out.
Has iOS tracking made Meta ads less effective?
Tracking is harder than it used to be, which is why we set up the Conversions API and check event quality before scaling. Meta still optimizes well when it receives clean purchase and lead data.
Do you run TikTok, LinkedIn and Pinterest too?
Yes. Meta is usually where we start, and we add TikTok, LinkedIn, Pinterest, Snapchat or Reddit when your audience and goals call for it.
Related services
Turn onto Cherry Lane
Book a free 30-minute strategy call. We'll look at what you're running today and show you where your ad budget can work harder.
Book a strategy call →