Reporting

Meta Ads Dashboard

Ad account · live from Meta

Date range

Targets

Core metrics

Performance breakdown

Connecting to Meta…
Meta Contribution Margin = Revenue − COGS − Variable costs − Ad spend − Fixed-cost allocation. Revenue is spend × Meta's purchase ROAS. Purchases are summed from purchase-optimized campaigns, since the account level reports them as "Not available". Fixed monthly cost is allocated to each row by its share of days in the month.

Conversion funnel

Source
Rate

    Ad sets

    Ad setStatusSpendShareImpressionsReachFrequency LP viewsLPV CTRCost / LPVCPMPurchasesCPAROASRevenueAds Manager

    Ads

    Top 5 ads by spend
    AdLaunchedSpendImpressionsLP viewsLPV CTR Cost / LPVCost / ATCCost / CheckoutPurchasesCPAROASRevenueAds Manager
    Top risers launched in last 30 days · ranked by spend
    AdLaunchedDays liveSpendImpressionsLP viewsLPV CTR Cost / LPVCost / ATCCost / CheckoutPurchasesROASRevenueAds Manager

    Where spend is going

    By state / region
    State / regionSpendShare of spendImpressionsReachLink clicks Link CTRCost / link clickCPMROASRevenue
    State figures come from Meta's location breakdown of account delivery. Meta doesn't report landing page views by location, so this table uses link clicks (clicks on the ad's link, not all clicks), the closest measure available. It also doesn't report purchases by location at the account level, so Purchases and CPA aren't shown here; revenue uses Meta's purchase ROAS where it reports one.

    Reached Demographics

    Age brackets
    AgeSpendShare of spendImpressionsReachCPM LP viewsLPV CTRCost / LPVAdds to cartCost / ATCCheckouts PurchasesCPAROASRevenue
    Gender
    GenderSpendShare of spendImpressionsReachCPM LP viewsLPV CTRCost / LPVAdds to cartCost / ATCCheckouts PurchasesCPAROASRevenue
    Audience segment breakdown
    Audience segmentSpendShare of spendImpressionsReachCPM LP viewsLPV CTRCost / LPVAdds to cartCost / ATCCheckouts PurchasesCPAROASRevenue
    Impression device
    DeviceSpendShare of spendImpressionsReachCPM LP viewsLPV CTRCost / LPVAdds to cartCost / ATCCheckouts PurchasesCPAROASRevenue
    Breakdowns come from Meta's delivery reports for the whole account in the selected range. Purchases are pixel and Conversions API purchases attributed to the ads; revenue is spend × Meta's purchase ROAS. Audience segments show Existing customers and Engaged audience only once those lists are defined in Advantage+ audience segment settings; until then all delivery counts as new (prospecting) audience. Green figures mark the most efficient group in that column, among groups with at least 10% of spend. Reach can't be summed across rows, so the total row shows impressions-based figures only.

    Data via Meta Ads · Targets and cost settings are saved in this browser.