Search campaigns
Keyword research, tight match types, ongoing negative keyword management and ad copy testing so budget goes to searches that turn into customers.
Home / Google Ads
PAID SEARCH MANAGEMENTGoogle Ads management that answers to your numbers
Show up the moment people search for what you sell, and only pay for clicks that are likely to convert. We build, manage and optimize Google Ads for local businesses and ecommerce brands, and every dollar shows up in a live report you can open anytime.
Google SearchShoppingPerformance MaxYouTubeDisplayMicrosoft (Bing) Ads
organic cotton sheets
Sponsored · samplebrand.coOrganic Cotton Sheets | Free ShippingBreathable, soft and made to last. Shop the fall collection today. 100-night trial on every set.
Best SellersShop BundlesReviewsFall Collection
Cost per purchase
$26.40
Target: $35.00
On/under target
ROAS
3.67x
Target: 3.00x
What's included
Shopping & Performance Max
Product feed structure, asset groups and ROAS-based bidding for ecommerce brands, with search term and placement checks so spend doesn't drift.
Lead generation
Campaigns built to drive calls and form fills for service businesses, with lead quality fed back into how we bid.
Conversion tracking
Google tag, enhanced conversions and GA4 set up and verified before budgets scale, so every decision is based on real results.
Bidding & budgets
Bid strategies tuned to your cost per lead, CPA or ROAS target, and budget moved toward the campaigns that are earning it.
YouTube, Display & Bing
Video and display for reach and retargeting, plus Microsoft Ads to pick up the searches Google doesn't.
Who it's for
Local service businesses
Home services, professional services, healthcare, hospitality and other businesses that win when someone nearby searches for what they do.
Ecommerce brands
Shopify and DTC brands that need Shopping and Performance Max managed against a real ROAS target.
In-house teams
Marketing teams that run their own Google Ads and want an experienced second set of eyes or a full account audit.
Every dollar, in one report
You shouldn't have to wait for a monthly call to find out what's working. Every client gets a login to the Cherry Lane reporting portal.
- A live dashboard with spend, results and targets
- A downloadable weekly recap deck with the changes we made
- Ask AI: plain-English answers about your own numbers
12+years in paid ads
$100M+in ad spend managed
Weeklyrecaps and optimizations
How we work
The same battle-tested process for every client, from the first call to weekly optimizations.
1
Strategy call
A free 30-minute call to learn your business, goals and what you're running today.
2
Plan & forecast
A plan with targets, budget and timeline, so everyone agrees on what success looks like.
3
Connect & build
We connect your accounts and tracking, build or restructure campaigns and set up your reporting.
4
Report & optimize
Weekly optimizations toward the KPIs that matter, with every change and result in your report.
Frequently asked questions
How much should I spend on Google Ads?
It depends on your market, margins and goals. On your strategy call we'll look at search volume and cost per click for your keywords and recommend a starting budget along with a target cost per lead or sale.
How long does it take to see results?
Search campaigns can start bringing in clicks and leads within days of launch. The first several weeks are about learning: gathering conversion data, cutting wasted spend and finding the keywords that convert. Results usually get steadier from there.
Do I keep ownership of my Google Ads account?
Yes. We work inside your own Google Ads account, so the account, the data and its history stay yours.
Do you manage Shopping and Performance Max?
Yes. For ecommerce brands we manage Shopping and Performance Max alongside Search, including product feed structure and ROAS-based bidding.
How will I know what's working?
You get a login to a live reporting dashboard with your spend, conversions and cost per result, a downloadable weekly recap deck, and an Ask AI tab that answers questions about your own numbers.
Related services
Turn onto Cherry Lane
Book a free 30-minute strategy call. We'll look at what you're running today and show you where your ad budget can work harder.
Book a strategy call →