Welcome series
A short sequence that introduces your brand to new subscribers and gives them a reason to make the first purchase.
Home / Email Marketing
EMAIL MARKETING & AUTOMATIONEmail that turns ad clicks into repeat customers
Most people who click an ad don't buy on the first visit. Email is how you bring them back. We build email flows and campaigns that run alongside your paid launches, so the traffic you're paying for keeps paying off.
Welcome seriesAbandoned cartPost-purchaseCampaigns
Sample Brand Co.
You left something behind
You left something behind
SAMPLE BRAND CO.
Still thinking
it over?
it over?
Fall Collection Throw
In your cart · Free shipping this week
Automated flows
Welcome series
New subscribers · 3 emails
Abandoned cart
Added to cart, didn't buy
Post-purchase
Thank you, cross-sell, review
Fall collection launch
Campaign · full list
What's included
Abandoned cart & browse
Reminders for shoppers who added to cart or viewed products and left, which is where a lot of ad-driven revenue is recovered.
Post-purchase & win-back
Thank-you, cross-sell and replenishment emails that turn first-time buyers into repeat customers, plus win-back for lapsed ones.
Campaign calendar
Promotions and launches planned alongside your ad calendar, so email and paid push the same message at the same time.
List growth
Sign-up forms and offers that capture visitors from your ads who aren't ready to buy yet.
One report
Email revenue shown next to your ad spend and results, so you can see what the full funnel is producing.
Who it's for
Shopify brands running ads
Brands spending on Meta or Google that aren't yet capturing and following up with the visitors those ads bring in.
Brands with flows set and forgotten
Accounts where flows were built once and never tested or updated.
Teams that want one partner
Brands that would rather have paid ads and email planned together than managed by two different vendors.
Every dollar, in one report
You shouldn't have to wait for a monthly call to find out what's working. Every client gets a login to the Cherry Lane reporting portal.
- A live dashboard with spend, results and targets
- A downloadable weekly recap deck with the changes we made
- Ask AI: plain-English answers about your own numbers
12+years in paid ads
$100M+in ad spend managed
Weeklyrecaps and optimizations
How we work
The same battle-tested process for every client, from the first call to weekly optimizations.
1
Strategy call
A free 30-minute call to learn your business, goals and what you're running today.
2
Plan & forecast
A plan with targets, budget and timeline, so everyone agrees on what success looks like.
3
Connect & build
We connect your accounts and tracking, build or restructure campaigns and set up your reporting.
4
Report & optimize
Weekly optimizations toward the KPIs that matter, with every change and result in your report.
Frequently asked questions
Which email platforms do you work with?
We work with the email platform you already use, or help you choose one that fits your store and goals. We can talk through options on your strategy call.
Which flows should we set up first?
Start with a welcome series, abandoned cart and post-purchase flow. Together they cover the moments where a shopper is most likely to buy.
Why manage email and paid ads together?
Your ads bring people to the site and email brings them back. Planning both together means launches line up, offers stay consistent and you can see the combined return on your ad spend.
Will I see email revenue in my reporting?
Yes. Email results sit in the same reporting dashboard as your ads, so the full picture is in one place.
Related services
Turn onto Cherry Lane
Book a free 30-minute strategy call. We'll look at what you're running today and show you where your ad budget can work harder.
Book a strategy call →